Natural Language AI Bot Can Now Assists Spanish Speakers on Apartment Websites
PHILADELPHIA, PA, September 20, 2017 /24-7PressRelease/ — The Respage Chatbot, the first chatbot designed exclusively for the multifamily industry, can now operate in Spanish.
Designed as a solution to common lead generation and staffing constraints, the Respage Chatbot pairs artificial intelligence technology with existing property data to create a digital rental agent that works round-the-clock.
Since it’s debut in June, the bot has been credited with thousands of website conversions for multifamily communities. It has also been praised for providing a much-needed support function to leasing agents, many of whom have limited availability due to the demands of their roles.
The new Spanish option represents the latest in a recent stream of feature updates for the artificially intelligent leasing tool. Another recently added feature allows users to change the formality of their bots’ language, essentially lending them “personalities” that best fit their respective community brands.
“Our multifamily chatbots have already earned a lot of praise in the industry, but we’re always looking for ways to improve,” says Respage CEO Jackie Koehler. “The Spanish option represents one of these improvements. It’s really going to help people who don’t speak English, or those who are simply more comfortable using Spanish.”
It’s not hard to see why this bilingual bot is a smart investment for multifamily communities, given the rising number of Spanish speakers in the United States. Census data currently pins that number at approximately 40 million, with some models suggesting the US will overtake Mexico as the country with the largest Spanish-speaking population by 2050.
Moreover, roughly 50 percent of Spanish speaking households rent their homes, making Spanish communication even more essential for the multifamily industry.
“Plenty of our client communities have large Spanish speaking populations,” continues Koehler. “And we want our bots to help Spanish speaking prospects discover whether or not a property matches what they’re looking for in a home. It’s all part of our larger commitment to building more engaged communities, one experience at a time.”
Current chatbot clients who want to enable the Spanish option on their bots may do so by contacting their Respage support specialist. Those who are interested in the technology can visit the Respage Chatbot Interactive Demo page to test it in action.
For over 15 years, Know It All, Inc.’s Respage brand has partnered with multifamily companies to build more engaged communities, one experience at a time. From a trusted social media and reputation management platform, to a highly effective array of paid search and social advertising services, to cutting edge AI chatbot technology, Respage stays true to this idea and remains the leading provider of apartment marketing services to thousands of communities across the country.
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