The Nationals Awards Highlight L&P’s Branding For Austin and San Marcos, Texas New Home Communities
HOUSTON, TX, January 11, 2019 /24-7PressRelease/ — L&P Marketing has earned 6 Silver Awards in The Nationals™, an annual competition that recognizes high achievement in all aspects of marketing and design for new home community development. The National Association of Home Builders (NAHB) sponsors The Nationals.
The Nationals judging panel reviewed more than 1,300 submissions in selecting this year’s winners. Judges noted L&P for its clear understanding of each project’s targeted demographics and for creative solutions to each project’s distinctive challenges.
Kissing Tree in San Marcos—created for Brookfield Residential, Texas, this 55+ community won 7 Silver Awards. L&P’s winning initiatives contributed to Kissing Tree’s Silver Award as Master Planned Community of the Year; L&P also took Silver honors for Best Brochure for a Master-Planned Community; Best 30-60-Second Commercial and Best Special Promotion.
“Kissing Tree resonates with 55+ buyers who want to live life in a great community, with a wide variety of the amenities they are looking for,” said Denise Dersin, editorial director of Professional Builder and Nationals judge. “A playful and distinctly Texas brand—along with robust sales—reflects the marketing team’s understanding of the discerning active adults who are making Kissing Tree their new home.”
The Grove in Austin—L&P earned Silver Awards for “Glimpse of The Grove” as Best Special Promotion and for Best Presentation Center. The project delivers a compelling experiential home shopping environment, which displays the sophisticated new home collections for Austin urbanites.
“Branding for The Grove established its identity well in advance of model homes and new home construction, generating an amazing sales pace,” said Dersin. “The creative team is to be commended for a remarkable achievement.”
“We thank Brookfield Residential and M Signature for the creative opportunities that Kissing Tree and The Grove presented,” said Renee Lewis, L&P founder and president. “We are deeply honored with this prestigious recognition.”
L&P works with a national clientele of builder/developers specializing in active adult, resort and master-planned community projects. The Houston-based agency takes particular pride in experiential marketing that melds creativity with effective implementation of cutting-edge digital strategies to deliver results. The Nationals honors reflect the L&P team’s successful branding efforts and a keen understanding of sales goals. See www.landpmarketing.com.
NAHB’s Sales and Marketing Council (NSMC) sponsors The Nationals—National Sales and Marketing Awards. The nation’s largest competition of its kind, it features categories linked to real-world marketing strategies and challenges. Judges represent a geographic cross section and multiple disciplines of the homebuilding industry. For judging roster and more, see www.thenationals.com.
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